Copy what makes the leader win.
Give us the website of the market leader and the website of your brand. Unified Brand Metrics scores both across 12 weighted dimensions, pinpoints the exact gaps, and builds a playbook to close them — because copying proven success beats guessing.
See how it worksStart a free analysis
Takes about 30–60 seconds.
12
Weighted brand dimensions
2
Websites benchmarked
1
Page quick-view dashboard
90
Day copy-the-leader plan
How it works
From two URLs to a copy-the-leader plan.
Every analysis applies the same Unified Brand Metric Rubric, so your scores are consistent and comparable.
Enter two websites
The market leader you want to copy, and the brand you want to benchmark. We scan both homepages server-side.
Get a 1-page quick view
A radar chart, dimension-by-dimension scores, colour-coded gaps and the three critical gaps to close first.
Download the full PDF playbook
Evidence for every score, “How to copy” actions for all 12 dimensions and a prioritised 90-day plan — unlocked with your email address.
Ready to benchmark against the leader?
Score both brands, see the gaps on one page, then download the full playbook.